1. Understand SEO .
Strip out all the SEO tactics and think about why you’re doing what you’re doing,
and more importantly, why Google is doing what it’s doing.
2. Listen to your customers speak, then speak their language.
Understand what questions they’re asking, how they’re asking,what their needs are.
3. Provide a useful blog.
Answer your client questions on your blog. Understand their obtacles and
provide solutions.
4. Website a check-up.
If you don’t have your page titles,URLs, image tags (alt-tags),
and meta descriptions yes, they matter in place, you’re doing your SEO a disservice.
5. Check out who’s linking back to you.
If no one is linking to you, why should Google?
Backlinks (links from other sites back to yours) can be golden,especially if they’re
from sites that Google respects.
Google Searches by Importance
6. Get listed!
Company listings (called citations) on local, national and niche directory websites
let Google and your prospects know where to find you. Consistent, authoritative,
and up-to-date citations create more exposure for your business and improve Google
rankings.
7. SSL certificate:
Google wants everything on the web to be travelling over a secure
channel (https). That’s why in the future your browser will flag unencrypted
websites as unsecure.
8. Create less, promote more.
Spend 20% of your time creating. Spend the other 80% of your time expanding your
reach in different formats such as traditional advertising and to more channels to reach a wider audience.
9. Track your progress.
Time to evaluate all your hard work. Tracking your progress will inform your
SEO strategy and marketing tactics for ongoing strategy iterations. Remember
to track with a purpose.
10. Time.
Improvements don’t happen overnight, so the sooner you start the better off you’ll be.
Put a plan in place, and use our 2018 SEO Checklist and SEO Tracking Spreadsheet to
moitor your path.